Those who believe they can change the world are the ones who actually do. There are only 3 ways to change the world, and creative people know them. Do you?
“Those who believe they can change the world are the ones who actually do.”
– Steve Jobs
Does everyone have the ability to be creative?
Is everyone actually creative?
Are some people more creative than others?
Hell yeah! People like me :).
We’re humans, and whichever way you want to see it, I believe the ability to create was also placed on the inside of us.
If you’re in doubt, you can relate with the works of Michelangelo, the Eiffel tower architects, Steve Jobs, Stephen King, me, you, etc. :-).
I also believe that we all have the ability to be as good as these guys. But the question is, “How many of us are actually exploring our creative abilities?”
What Does It Really Mean To Create?
According to the Merriam Webster dictionary, to create has different meanings;
1. To Make Or Produce Something
Statistics show according to this analysis that we’re exposed to 300-700 marketing messages daily. What are these adverts doing? Definitely trying to sell you something they just made or a kick ass product they feel would be good for you.
Everyone wants to sell something. But before you can sell, you need to create it first — it needs to come into existence.
Creative people are those who actually make or produce things that other people can buy or use. But are you producing things that people want?
Let’s see an example.
Have you ever said this before, “Mehn, I need a bottle of coke right now”?
The only time you’d say that is when you want to feel refreshed, probably after a hard day’s work.
But the truth is, you don’t really need it. If there was an alternative that could get you refreshed, you would go for it. But since Coca-Cola has done a good job of creating something that could satisfy that want for refreshment, you’ll always keep buying.
Are you selling something that people actually want to buy?
2. To Cause Something New To Exist
This is quite different from the previous one. You can make or produce something that’s a modification of what other people have. But when you decide to build a car like Henry Ford in the era where horse riding was the form of transportation, then you’re crazy.
When you cause something new to exist, you’re still trying to satisfy a want, but different from the way everyone else does it.
These are the people who I regard as the most supernatural people the world has ever seen. And they fall into many categories: writers, designers, painters, artists, sculptors, etc.
Creating something that has never been in existence before would come with a delay in acceptance. People find it hard to adjust…but when they learn to accept it, it’ll become the rave of the town.
And guess what, as the first in the business, you may make it available for only a select few who can actually afford it. But that’s if you got the product-market fit right.
3. To Cause A Particular Situation To Exist
This goes beyond the other two. At this point, you’re not just filling a need. You’re actually creating that need. You’re creating a demand for a new product and the desire for that product.
This is often the toughest because you’ll have to convince people that they actually need it. This is not a case of people not recognizing that they need it. Instead, you’re planting that desire in their hearts.
This stage of creativity has a lot to do with emotion where you create a particular feeling in people.
Such “creators” are often the rainmakers in any situation or place their find themselves. They’re the ones who call the shots. They’re the ones who move the market, or in fact, create it.
When Matt Cutt said guest blogging was dead, the whole internet marketing space went berserk. People started researching better ways to make it with content marketing, while others stood their ground and shoved Matt Cutt’s statement back at him.
He created a situation, and at that point, if someone created a solution that wasn’t guest blogging, but that made content marketing more effective, it would have been the best time to become a thought leader.
Creativity is a survival trait passed unto us so we can create our way through this world until we leave. It’s what makes us gods on earth – to be able to make new things out of nothing.
We’re here to create. So you doing something new is simply aligning with the original purpose of life.
Creativity is what helps us build an audience who will help drive our skills and talents to success. The only thing is we have to channel that creativity well.
Creativity won’t sell itself. You need to sell it. You need to make people want it because of the results it can help them get. It’s not easy building a “creative empire”. But it’s fulfilling and worth it. This is one way you can amass the kind of wealth you want and build the life of your dreams.
How would you define creativity? Share your thoughts in the comments.
Also published on Medium.