After several months (or years) of developing yourself in a particular field, you stumble on an article that practically brainwashes on you why you should build your practice online.
Being that you’re not too tech savvy, along with your reservations about all this ‘online stuff’, you pull back.
But this thought keeps coming back to you…so you go ahead.
You finally make the choice to do what it takes to start out online and build your service business. What that article told you was that building an online service business is the most lucrative thing you could do for yourself.
And that if you really want to get noticed, the first place to start out is social media (which is not entirely a lie).
So you get on Facebook, Twitter, LinkedIn, Google plus, even Digg.
Another silver bullet that piece of content gave you was that to get clients, you have to let them know about what you do, every time.
So that’s exactly what you do. Your posts on all these social networks follow this same pattern:
“Hi! If you would like me to [do something for you], give me a call. I’m very qualified and good at what I do as I’ve been in it for almost a year. Send me a message at [your email address]”.
You’re so excited that you wake up every morning with the expectation that “Today, I’m gonna get a new client”. Why? Because on those posts, your friends and fans would always ‘Like’ or say things such as ‘Nice one’. That was some super encouragement for you.
After 4 months of doing this, you realize you’re not too happy with the results. Even though people seem to notice your posts, no one has really contacted you to hire you.
And you’re getting frustrated, unhappy and unfulfilled…
The thing is, you actually didn’t do anything wrong. All those tactics actually do work. But you did them in the wrong way.