Diena Simply Natural - RATHERSURE Concepts

Diena Simply Natural (DSN), a braiding company in McKinney, Texas, needed to rebrand her online presence in order to appeal to more customers online.

Our first step was to work on a new logo design for DSN. The previous one had too many colours and based on our branding plan, didn’t fit the profile we created.

As a company focused on helping customers rock their natural hair with hair consultations and braiding services, we used a colour and symbol that represented life.

Here’s the new logo which has become DSN’s brand identity since 2015.