Lanre Solarin | RATHERSURE Concepts

February 12, 2015 By Lanre Solarin Leave a Comment

The Most Expensive Service You Can Ever Sell Online

Work hard, play hard…

That’s a reality that most entrepreneurs will never get to live. Why? Because half of the time, we’re doing a ton of work we don’t like, in a way that’s not even favourable.

For most of us, the reality is,

Work hard…work harder.

The idea of building a business and making money has gotten so serious that most of us now do it with frowns on our faces. And half the time, we’re asking ourselves, “When the heck is this money going to start coming in?”

The truth is, business doesn’t always have to be that serious.

The problem with most people in business is that we focus on the money first, instead of the value we can give. This should actually be the other way round.

Everyone, no matter how dumb you think you are, was born with a free gift or talent.

That gift was given to you as a resource, something that you could play with and find satisfaction doing.

Michelangelo knew the gift he had and used it to create artistic masterpieces. Even Beethoven turned his misfortune into a gift by doing the impossible with music. You shouldn’t be left out either. You should use your talent as your primary resource for making money.

But here’s the problem…

February 6, 2015 By Lanre Solarin Leave a Comment

5 Dos And Don’ts Of Building Your Service Business Online

Here’s the funny thing about making mistakes…

Newbie entrepreneurs like to know the mistakes that the big boys made so they can avoid them while on their journey.

The veteran entrepreneurs just love talking about the things they wish they had done differently when then first started out.

And as for those in between…well, they’re probably making mistakes right now.

In growing a business, I’ve learned that there’s no one-size-fits-all approach. Something may work for some people, and then when you try it out, it blows up in your face.

That still doesn’t mean you shouldn’t learn about some of the pitfalls that those ahead of you have had. On the contrary, you should know about them, so that when you encounter them, you’ll know how to avoid them.

That’s the reason for this post. Here is a list of 5 dos and don’ts and it would do you a lot of good to read it, especially number four.

February 4, 2015 By Lanre Solarin 1 Comment

Information-Based Websites vs Marketing Websites: Which One Drives More Leads?

In your early years, you probably used to get spanked a lot!

I got spanked…like almost every day.

And every time your mom spanked you, you’ll be like, “Why does this woman keep doing this? I hate you!!!”

You’ll almost feel like running away, until you remember you won’t have lunch money for school the next day.

Anyway, several years later, you’re the one doing the spanking now. And that little girl or boy you’re spanking is always like, “Why are you doing this, I hate you!”

Your response…”When you get older, you’ll understand.” Lol!

It’s funny how our perspectives about things change when we get older. I believe that’s called maturity. And it’s the reason for this post.

When I first started out online, my belief was, “If your website doesn’t have some acrobatic images, gymnastic text and some in-your-face social media icons, then you have a wacky website.”

Now that I look back, I actually wish someone spanked me for thinking that way. And if that’s your orientation now, after this post, you’ll get your spanking.

When it comes to using your website for lead generation, it’s a whole different ball game.

You see, you’re not just creating a website for visitors to view, but for them to take a particular action.

I’ve grouped most websites into two different categories: the Information-based website and the Marketing website. In this post, I’ll show you the peculiarities of each so you’ll know what to tell your web designer to create, if your sole purpose is generating leads.

Let’s get started.
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February 2, 2015 By Lanre Solarin Leave a Comment

5 Reasons You Are Failing At Attracting Clients Online

Imagine this…

After several months (or years) of developing yourself in a particular field, you stumble on an article that practically brainwashes on you why you should build your practice online.

Being that you’re not too tech savvy, along with your reservations about all this ‘online stuff’, you pull back.

But this thought keeps coming back to you…so you go ahead.

You finally make the choice to do what it takes to start out online and build your service business. What that article told you was that building an online service business is the most lucrative thing you could do for yourself.

And that if you really want to get noticed, the first place to start out is social media (which is not entirely a lie).

So you get on Facebook, Twitter, LinkedIn, Google plus, even Digg.

Another silver bullet that piece of content gave you was that to get clients, you have to let them know about what you do, every time.

So that’s exactly what you do. Your posts on all these social networks follow this same pattern:

“Hi! If you would like me to [do something for you], give me a call. I’m very qualified and good at what I do as I’ve been in it for almost a year. Send me a message at [your email address]”.

You’re so excited that you wake up every morning with the expectation that “Today, I’m gonna get a new client”. Why? Because on those posts, your friends and fans would always ‘Like’ or say things such as ‘Nice one’. That was some super encouragement for you.

After 4 months of doing this, you realize you’re not too happy with the results. Even though people seem to notice your posts, no one has really contacted you to hire you.

And you’re getting frustrated, unhappy and unfulfilled…

The thing is, you actually didn’t do anything wrong. All those tactics actually do work. But you did them in the wrong way.

January 29, 2015 By Lanre Solarin Leave a Comment

10 Hard Truths You Ought To Know Before Getting Your First Lead Online

You probably have no idea what a lead is. So I’ll start from there.

A lead is a potential client. Period!

It can’t get simpler than that…

However, whether that lead (potential client) has the ability to pay for your services is another thing entirely. Some professionals just have leads and only successfully convert very few to clients.

But this post isn’t about conversion optimization, so I’ll stop there.

The thing about hard truths is that you probably already know they exist, but you just don’t want to admit it.

Well, if you must grow your practice online to the point where you have something successful, you’ll have to face these truths. The worst thing you could do to yourself is start out online with some out-of-this-world expectations, only to fall flat on your face after 6 months because those expectations weren’t realistic.

The following hard truths should help you determine whether building an online business for your service is something you want to do at this time.