1There’s nothing more awesome than when a stranger walks up to you or sends you an email thanking you for how much you inspired him with one of your free products or services.
But there’s nothing more infuriating than when you tell such inspired people to buy your premium products and voila…
They don’t! Not even in a million years!
Everyone keeps telling you how awesome you are, but when it comes to buying, they tell you they don’t think they’re “ready” for it yet.
Urrgh!
Well, there’s a way to avoid this frustration.
And no, it’s not a push-button, effortless, killer cash machine that makes you rich almost overnight.
It’s much worse than that!
On the contrary, it’ll require your time, energy and ultimately, most of your brain power. But it’ll get easier once I read your reply to this email.
Content marketing is not the usual: “here’s what I’m selling, buy it now!” kind of selling that you’re probably used to. In this day and age, that doesn’t work anymore. Even your local car sales man has gotten smarter.
It involves you developing a friendly relationship with your prospects to the extent that when you ask them for money, they don’t “reconsider”.
Yeah, it’s that powerful! But remember, as I said, it’s a lot of work…
Work you probably can’t combine with every other thing you’re doing in your business presently.
Well, it so happens that content marketing is the only kind of work I do.
Unlike many so-called experts, mine is based on strategy — a strategy based on principles that have worked since the beginning of the internet.
But that’s not what this email is about.
“Can this content marketing thing work for your kind of business?”
Yes and No! We’ll have to find out.
All you have to do is hit the reply button and tell me how awesome your business is. Then I’ll help you figure out whether or not content marketing is what you need now and also show you…
- The right and wrong ways to use content marketing in your business.
- The single biggest mistake service professionals make with their content, and…
- The little known reason why publishing great content on some blogs could be crippling your sales right now.
You really don’t want to waste your time trying to implement something that won’t work for you, do you?
So let’s stop guessing and start implementing- there are many lives to change you know.
I can’t wait to read your email :).
Lanre