Is it difficult getting potential clients to hire you? You can either suffer in silence and go broke, or learn 3 seductive ways to make them want you.
Life just looks like one endless hustle…
Everyone is trying to make ends meet. Everyone is trying to be rich.
Everyone is trying to live forever, even though that’s just impossible.
Everyone wants to live life on their terms where they can call the shots. At least I want that, I don’t know about you.
Is this realistic? Is it all possible? Or are we just living the illusion that we’re making progress in our businesses?
I think it is possible.
In this post, I’m going to share 3 ways I know you can get clients to always want your service, every time.
As a professional who is good at your service, this is very realistic. But there are a few tweaks we can do to make things work even better.
When rendering services, most of us think that it’s just the service that counts. “Once I give the client the service he paid for, I’m done!”
It goes beyond giving the client what he paid for. You have to give him what he didn’t pay for and what he didn’t expect as well.
This is how the pros retain their clients. And this is how newbies get clients trailing after them.
These are not secrets, but basic principles which when applied to your service business, could make all the difference.
Here a 3 ways to build a business that attracts potential clients to hire you every time.
Warning: One of the ways involves you being like a vampire. Read with caution.
1. Be Remarkable…Every time
How would you like someone to say, “Wow, you’re so amazing!”
You’d like that, right?
I mean who wouldn’t? But there’s a bit of work to put into your service that’ll make clients and potential clients think of you as amazing.
Building a remarkable business isn’t simple. But it’s not hard either. The key to remarkability is this:
Really that’s it!
In her remarkable post on Copyblogger, Pamela Wilson uses Bobby Mcferrin as a case study to explain the art of building a remarkable business. One of Bobby’s tactics was to make his audience enjoy the concert by being involved. He engaged them and only did what they wanted him to do.
He was able to magically pull out every bit of emotion from his audience through the engagement. And when he was done, they wanted more.
When your service is remarkable, you’ll also get referrals. Your clients would tell their friends of how awesome you were and their friends would also want a bit of that awesomeness.
So how can you be amazing in service?
Remember your clients’ birthdays and other special days in their lives. Ask your clients what would make them happy during the period of that contract and do that for them.
Give them regular updates on projects. Don’t keep them in the dark wondering whether you’re working or not. This is something I also need to work on.
But what if your clients don’t talk about your awesomeness, how does word about your remarkability then get out?
Talk about it yourself. Publish a case study on your blog about your work with a client, the results and the process. Tell potential clients what to expect when working with you. Sometimes, you have to blow your own horn.
2. Prove Your Expertise and Win Them Over
Now I want you to put yourself in your client’s shoes. Would you hire someone who knows nothing about the service you want to pay for or someone who proves that he is a professional at what he does?
Of course, the guy who knows nothing about the service shouldn’t even be selling it in the first place.
Now imagine you have a door that really needs fixing in your home. You’ve already bought some nails and you call two carpenters to fix the door.
The first guy, Bob comes in, looks at the door, sees your nails and says, “Good nails. Gimme a few minutes, lemme go back for my hammer”.
The second guy, Jack, looks at your door, the nails and says, “Where did you get these nails from? If I use these nails, the door will fall off in the next 2 months. I have a set of nails with me instead that would do the job right. Do you want me to go ahead?”
Who would you hire?
Jack was not only ready to do the job there (he had his hammer with him), he also proffered a better solution for you. He saved you the headache of trying to fix the same problem again in future.
Even though Jack may not be the best carpenter around, he has proven his little expertise to you. And he has won you over.
Now imagine that while you spoke to the two carpenters at different times, you had a friend with you who also had door issues. Who do you think your friend would choose, even without you giving a recommendation?
Jack.
That’s basically what content marketing does and Jack just proved himself using content (what he said). You basically talk about your service and proffer to your potential client better solutions in a way that sells your service.
3. Tell The Future – Be Their Superhero
How would you like to be able to see and tell the future? That’d be so cool right?
You’d be able to see how much money you’ll make in 10 years. You’ll be able to foretell whether or not to start on a project. You’ll be able to even tell clients where their projects would end up.
You’ll be able to know just how many kids you’ll have, and which one would play football better J.
I got fascinated about being able to tell clients their future after watching Twilight- Breaking Dawn part 2. Alice Cullen, even before the battle had started, was able to project into Aro’s mind his ugly end – with his head off his shoulders – should the battle commence. He chickened out immediately and changed his strategy, even though the Volturi couldn’t understand.
Now imagine you were Alice Cullen and you could tell clients the future of their projects.
Imagine if you could save clients the hassle of starting unprofitable projects.
Imagine if you could project the kinds of results clients would get should they hire you for that service.
Do you know this is actually possible?
There are only two things you need to do.
- Build your knowledge in your field.
- Ask the client what they want to achieve, and tell them what you think.
With the knowledge you’ve been able to acquire, most of the time, your projection of the results the client gets at the end would be almost correct. You don’t need supreme intelligence to figure this out.
Study your market, improve your skill, read up on what other people have done for clients and how they did it. Then help your clients tell their future.
You’ll do two things with this: you’ll either save them a lot of hassle and money, or you’ll make them a lot of money.
Both results are awesome.
There’s really nothing better than waking up every morning to see new client requests in your email. That automatically gives you the assurance that you don’t need to source for clients that day.
That saves your time, energy and allows you invest in better activities. It gives you the luxury to choose the clients you want to work with and those you don’t want to work with because you’ll always have more clients…they’re practically running after you.
Start making these three pointers work for you. I’m also going to do that.
Be more amazing in your service – wow your client, not with the result, but with the way you deliver it. Show your potential clients that you know what you’re doing. Go to where they hang out, find out what they want solved and give your advice. And when you finally get them, tell them their future.
It can’t get any sexier than that ;-).
