I help busy creative professionals attract, acquire and engage more prospects so they can spend less time on marketing and make more money doing what they love.
Most people set up a landing page and hope that every visitor will click the “Buy Now” button. Unfortunately, it doesn’t work that way.
According to Hubspot, approximately 96% of the visitors to your website are not ready to buy on their first visit.
Then there’s “The Rule of 7” which states that people need to see your marketing message at least 7 times before making a decision to hire you.
To really build a successful digital business that converts visitors into leads and leads into buyers, you need three things.
1. Content Strategy
Without a strategy, your marketing is wasted effort. You’ll be committing a crime I like to call, “digital noise”. But I get it, it can get overwhelming and confusing when trying to settle on the right strategy to use for your business.
Together, we’ll hone in on who your target audience is so you speak to the right person. Then, with an empathy map, you’ll be able to get into the mind of your target audience so you can communicate using terms and language that they understand.
And afterwards, you’ll get a complete content strategy that if followed, will ensure that every piece of content you create leads to either more social shares, new leads or more sales, depending on your goals.
2. Content Marketing
This is the second ingredient in the whole recipe. Professionals miss it here because they have a faulty strategy. This is the stage where people blog for months with no results.
But that’s about to change, right?
Content marketing involves content creation and promotion. Depending on your strategy and what your business needs, we’ll create your content so you can spend time on other important business tasks.
For this service, I’ll help you engage your visitors and audience by creating engaging and optimized blog posts. I’ll help you leverage the authority of bigger sites by writing guest posts that get you more traffic. When this traffic converts to leads, you’ll convert those leads to clients and buyers with the email newsletters I create.
3. Website Design
This is where people mess with code and plugins, create websites that aren’t mobile friendly (which is dangerous by the way) and then give their audience a user experience that sucks.
You’d agree that it’s almost impossible to concentrate on creative work and deal with all these tech issues, right?
When Copyblogger made the move to create a better user experience for their audience through a membership site, they saw a 400% increase in subscriptions.
Do you have training courses you’d like to sell to students? Or perhaps you just need a website solution that has an enviable design, delivers a good membership experience for your prospects and has no hosting issues?
I’ll help you build a fully hosted digital marketing and sales platform that includes a frontend, content-driven website, learning management system, and sophisticated members area with the capability for you to sell digital goods easily. You’ll never have to waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.