Your clients need to appreciate what you have to offer. The only way to build that authority is by sharing your knowledge in places where your clients are. To do this, you need to learn how to use content and email marketing to make this happen.
I’ve shared my knowledge in several places online, both for my personal business and clients. After viewing the portfolio below (which shows some articles I’ve published online), read on because I have a free gift for you :).
Note: All are authority blogs and have Alexa ranks within the range of 1-100,000.
Business
From Ordinary to Extraordinary: 5 Steps to Outsource Content like a Genius (Lifehack)
5 Lessons a Cobbler Taught Me about Customer Satisfaction (Business2Community)
The One Tool You Need To Survive The Information Age (DumbLittleMan)
40 Ways to Boost Your Brain (Even If You’re The Dumbest Writer In The World) (WritersInCharge)
Career Advice: 3 Reasons You Should Transform Your Talent into a Money Making Service (DumbLittleMan)
Your Guest Blogging Strategy Sucks: 5 Ways To Tweak Yourself Out Of This Rut (TweakYourBiz)
Blogging for Clients- Five Rare Facts Every Freelance Writer Neglects (WritersInCharge)
6 Lessons a Vampire Can Teach You about Being an Extraordinary Freelance Writer (WritersInCharge)
The 3 Simple Principles behind Growing Your Freelance Writing Business (WritersInCharge)
10 New Year Goals That Can Boost Your Freelance Writing Business (WritersInCharge)
The Shocking Truth About Writing For Money (WritersInCharge)
Insecurity: How Freelance Writers Can Cope With Uncertainty (WritersInCharge)
Five Strategic Steps to Rebranding Yourself As A Freelance Writer (WritersInCharge)
Four Tactics Every Freelance Writer Should Use For Meeting Deadlines (WritersInCharge)
Personal Development
How Changing Your Perspective Can Change Your Life (Change Your Thoughts)
Why Positive Thinking Doesn’t Always Work (And How You Can Change That) (Pick The Brain)
5 Tips on How to Be Happier in Life (PurposeFairy)
3 Simple Habits That Radiate Positivity in Any Situation (PurposeFairy)
Client Articles
What 40 Successful Entrepreneurs Can Teach You about Hiring a Virtual Assistant! (Income Diary)
How Does Hiring A Virtual Assistant Help To Boost My Productivity? (Hire Your Virtual Assistant)
3 Energy Draining Tasks to Systemize If You Want More Time to Wow Your Customers (ShoeBoxed)
You’re an expert in your field. Waiting for clients to pay you before you even share any of that knowledge is old school. In this era, education is what builds authority. And that’s what you should be after- gaining authority in your field.
But there’s a strategy to this. You don’t just go around, saying everything you know, and then hope that someone would compensate you for all that effort.
What you need to do is find where your clients are, wow them with your knowledge by just giving a little insight and by showing them how to solve a problem that they have, then bring them back to your platform where you give them the complete solution.
With content marketing, you’ll be able to use content, published on specific authority websites in your field that have your kind of clients, to attract the leads you want.
And email marketing? This helps you nurture those leads with the aid of newsletters to the point where they’re ready to pay for your products and services.
It’s not rocket science, but you need to know what tools you need and what strategies to follow if you want this to work for you. Here’s a free client attraction guide to help you out called, “Get More Clients With Content Marketing (A Guide for Creative Professionals)“. It simply gives you the advice you need and leads you to trusted resources to help get your content marketing mojo up and running.
Fill the form below and click the “Get My Guide” button to download for free.
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